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Artificial Intelligence (AI) and Augmented Reality (AR): implications for the global apparel industry

This 28-page report is vital business reading for anyone seeking to understand the future impact of AI and AR technologies in the apparel industry.

This report explores:

  • how apparel brands and retailers are exploring ways of using Artificial Intelligence and Augmented Reality technologies to improve operations
  • the varied ways AI and AR can be used from product development to the point of sale
  • examples of how Artificial Intelligence can be used in predicting trends and improving customer service
  • how Augmented Reality is allowing brands and retailers to replace physical garment samples with digital equivalents
  • examples of the world’s leading apparel brands and retailers who are currently adopting AI and AR technologies

Artificial Intelligence (AI) and Augmented Reality (AR): implications for the global apparel industry was published in issue 192 of Textile Outlook International.

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Artificial Intelligence (AI) and Augmented Reality (AR):

implications for the global apparel industry

This 28-page report explores:

  • how apparel brands and retailers are exploring ways of using Artificial Intelligence and Augmented Reality technologies to improve operations.
  • the varied ways AI and AR can be used from product development to the point of sale
  • examples of how Artificial Intelligence can be used in predicting trends and improving customer service
  • how Augmented Reality is allowing brands and retailers to replace physical garment samples with digital equivalents
  • example of the world’s leading apparel brands and retailers who are currently adopting AI and AR technologies

ai-report-standing

Significant developments have been made in artificial intelligence (AI) and augmented reality (AR) technologies in recent years, leading several apparel brands and retailers to explore ways of using these technologies in order to improve their operations.

Indeed, the potential for AI and AR to transform the global apparel industry is huge, and the technologies are being used at several stages of the product development process as well as at the point of sale. In particular, the use of AI can contribute to an improved understanding of trends and can also be used in retail stores to provide customers with a better service. Meanwhile, the use of AR is allowing brands and retailers to replace physical garment samples with digital equivalents, thereby allowing them to save time and resources.

This report provides an overview of AI and AR and discusses the operations of the field’s key players with specific reference to the apparel industry. Furthermore, the report analyses the ways in which AI and AR technologies are being adopted and used by a number of the world’s apparel brands and retailers, including Amazon, American Apparel, Burberry, Dior, Farfetch, Gap, Tommy Hilfiger, Yoox Net-A-Porter Group (YNAP) and Zara.

SUMMARY

INTRODUCTION

ARTIFICIAL INTELLIGENCE (AI)

The scope of artificial intelligence (AI) in the apparel industry
Apparel design
Apparel production
The scope of artificial intelligence (AI) for apparel brands and retailers
The role of artificial intelligence (AI) in customer service

SELECTED TECHNOLOGY COMPANIES PROVIDING ARTIFICIAL
INTELLIGENCE (AI) PRODUCTS

3DLOOK
Bold Metrics
Centric Software
Google
IBM
Shimmy Technologies
Stitch Fix
Zoho

SELECTED APPAREL RETAILERS AND BRANDS USING
ARTIFICIAL INTELLIGENCE (AI)

Amazon
Body Labs
Echo Look
Style Check
On-demand apparel manufacturing
Dior
Farfetch: Store of the Future (SoF)
Jason Grech: IBM Watson
Marchesa: IBM Watson
Falguni Shane Peacock: IBM Watson
Tommy Hilfiger: #TOMMYNOW
Tommy Hilfiger: Reimagine Retail
Yoox Net-A-Porter Group (YNAP)

AUGMENTED REALITY (AR)
SELECTED TECHNOLOGY COMPANIES PROVIDING AUGMENTED
REALITY (AR) PRODUCTS

Apple
Avametric
Gerber Technology
Snap
SELECTED APPAREL RETAILERS USING AUGMENTED REALITY
(AR) PRODUCTS
American Apparel: AR app
Burberry: Apple ARKit
Gap: DressingRoom by Gap
Zara: Zara AR

OUTLOOK

robinanson

Robin Anson, Editorial Director, Textiles Intelligence

Robin Anson is Editorial Director of Textiles Intelligence and a leading worldwide authority on textile and apparel industry strategy and trade issues with a career spanning 40 years. Previously having worked for The Economist for seven years, he founded Textiles Intelligence in 1992. As well as his role in Textiles Intelligence, Robin writes for textile and apparel publications, frequently speaks at textile industry conferences around the world, and is a commentator on textile industry issues in the financial press and on radio and television.

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