Artificial Intelligence (AI) and Augmented Reality (AR): implications for the global apparel industry

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This 25-page report explores:

  • how apparel brands and retailers are exploring ways of using Artificial Intelligence and Augmented Reality technologies to improve operations.
  • the varied ways AI and AR can be used from product development to the point of sale
  • examples of how Artificial Intelligence can be used in predicting trends and improving customer service
  • how Augmented Reality is allowing brands and retailers to replace physical garment samples with digital equivalents
  • examples of the world’s leading apparel brands and retailers who are currently adopting AI and AR technologies


Significant developments have been made in artificial intelligence (AI) and augmented reality (AR) technologies in recent years, leading several apparel brands and retailers to explore ways of using these technologies in order to improve their operations.

Indeed, the potential for AI and AR to transform the global apparel industry is huge, and the technologies are being used at several stages of the product development process as well as at the point of sale. In particular, the use of AI can contribute to an improved understanding of trends and can also be used in retail stores to provide customers with a better service. Meanwhile, the use of AR is allowing brands and retailers to replace physical garment samples with digital equivalents, thereby allowing them to save time and resources.

This report provides an overview of AI and AR and discusses the operations of the field’s key players with specific reference to the apparel industry. Furthermore, the report analyses the ways in which AI and AR technologies are being adopted and used by a number of the world’s apparel brands and retailers, including Amazon, American Apparel, Burberry, Dior, Farfetch, Gap, Tommy Hilfiger, Yoox Net-A-Porter Group (YNAP) and Zara.